Which? response as global sweep by regulators finds 40% of firms’ green claims could be misleading

Michael Briggs, Which? Head of Sustainability, said:

“This latest research by regulators is a stark warning that many companies are failing to live up to environmental claims about their products and services, leaving the growing number of consumers looking to make more sustainable choices at risk of being misled.

“It’s vital that manufacturers and retailers put a stop to greenwashing so that people can trust the information they see and make informed decisions. Otherwise the regulator must be prepared to take action to tackle this issue.”

Statement