Rocio Concha, Which? Director of Policy and Advocacy, said:
“Which? led the campaign for consumers to have stronger protections against scam adverts on social media platforms and search engines that can have devastating financial and emotional consequences for victims. These new Online Safety laws are a major step forward in the fight back against fraud by forcing tech firms to step up and take more responsibility for stopping people being targeted by fraudulent online adverts.
“Ofcom must now develop codes of practice that will hold platforms to a high standard and be prepared to take strong enforcement action, including fines, against firms if they break the law.”