“These worrying findings echo Which?’s own research that found millions of desperate households are having no choice but to turn to more extreme measures such as skipping meals in order to make ends meet.
“Supermarkets need to step up and do more to help their customers. They must ensure everyone has access to affordable, healthy food – particularly in areas where people most need support. Retailers should also make sure their pricing is clear so people can easily work out which items offer value, and the government must move quickly with its review of pricing rules.”
Sue Davies, Which? Head of Food Policy, said