Which? response to Apple pledging clearer information on iPhone performance

Natalie Hitchins, Which? Head of Home Products and Services, said:
“Which? research shows that battery life is critically important to smartphone users, so greater transparency about the impact of operating system updates will allow people to make more informed decisions and gain a necessary understanding of their devices.

“We welcome today’s CMA announcement and Apple’s undertaking to provide clearer information to its customers. All technology companies should be adopting similar standards of openness – and the regulator should be prepared to take strong action against any found to be lacking in this regard.”


  • recent Which? investigation revealed that some mobile phone manufacturers are overstating battery life length when compared to Which? testing – with one model doing so by half.