Which? response to ASA Wickes ruling

Natalie Hitchins, Which? Head of Home Products and Services, said:

“Our investigation exposed how a number of major kitchen and bathroom retailers were using potentially misleading tricks to make a sale.

“Today’s ruling indicates that this offer from Wickes should never have been run in the first place. If it, and other retailers, continue to play fast and loose with the rules, we urge Trading Standards and the ASA to intervene and send a clear message that these practices have to stop.”


  • The year-long data from March 2018 to March 2019 was collected by Insight Retail Group runs, which records the main promotional messages on big retailers’ websites daily. Insight Retail Group also runs price-comparison sites Kitchen-compare.com and Bathroomscompare.com and has commercial interests in the home improvements market.
  • In April, Which? revealed that retailers were misleading consumers with kitchen and bathroom sales. Read the full release here.