Which? response to Asda/Sainsbury’s proposed merger

Alex Neill, Managing Director of Which? Home Products and Services, said:

“The competition regulator will need to scrutinise this proposed merger carefully to ensure there are no negative consequences for consumers.

“Sainsbury’s and Asda have both fallen behind the pack recently in this trusted sector – with both finishing in the bottom three of our annual supermarket survey as rivals like Aldi and Lidl have done a better job of giving shoppers what they want.”