Natalie Hitchins, Which? Head of Home Products and Services, said:
“It’s good that Facebook and eBay have taken steps to improve after the regulator intervened, but it is vital they continue to identify and shut down these groups, and put measures in place so that they are completely eradicated.
“The regulator must now turn its attention to review sites which are losing the battle against fake reviews – with shoppers duped into buying shoddy goods and services which have been artificially boosted by unscrupulous sellers.
“The CMA needs to investigate how fake reviews are being used to manipulate online shoppers and take the strongest possible action against sites that fail to tackle this problem.”
Notes to editors
Previous Which? fake reviews investigations
- Which? exposes the shoddy products being boosted by fake reviews
- TripAdvisor fails to stop highest-ranked hotels being boosted by fake reviews, Which? finds
- Facebook still flooded with fake review groups, warns Which?
- Bribery, hacking and gaming the system: the tactics used to post fake reviews online
- Revealed: Amazon plagued with thousands of ‘fake’ five-star reviews
- Which? goes undercover to expose fake and paid-for reviews