Rocio Concha, Director of Advocacy at Which?, said:
“Our research has found that consumers are concerned about how their data is collected and exploited online but feel powerless against tech giants such as Google and Facebook, so it is positive to see the competition regulator pushing to give control back to consumers and address competition concerns.
“People should be able to use these services without sacrificing their data for personalised advertising and consumers have told us they want an opt-in, rather than an opt-out, choice if they are to be targeted in this way.
“It’s vital that the government takes these recommendations forward and puts in place a regulatory regime that encourages competition and has the right powers and tools to hold dominant tech firms to account.”
Notes to editor
- Which?’s latest policy report on consumer attitudes to how personal data is collected: https://www.which.co.uk/policy/digitisation/6090/areyoufollowingme