Richard Lloyd, executive director at Which? said:
‘Our research shows that people are baffled by the vast array of complicated tariffs on offer. Rising bills are a top financial concern for consumers yet six in 10 of us have never switched energy supplier.
‘We need to see simpler tariffs and clear pricing that make it easy for people to compare and switch. Only then will we see greater competition and real pressure on suppliers to lower prices and raise standards.
‘We also believe Ofgem’s proposals won’t go far enough to help people work out which is their cheapest deal.’