Which? response to Committees of Advertising Practice consultation on broadband speeds

Alex Neill, Which? Managing Director of Home Products and services, said:

“Following our campaign this is a positive step and it’s vital that the proposals aren’t watered down during the consultation. The ASA and CAP must deliver changes that will guarantee as many people in the UK as possible are getting the broadband speeds advertised by providers.”

Notes to eds

  1. Recent research by Which? found that 12.5 million households in the UK are frustrated with bad broadband services.
  2. Which? recently launched a campaign to Fix Bad Broadband and a free broadband speed checker, which allows users to test performance, get advice, and complain about slow speeds www.which.co.uk/fixbadbroadband
  3. In December, Which? found that broadband is now seen as one of five top modern day essentials