Sue Davies, Which? Head of Food Policy, said:
“While it’s good to see inflation slowing, food prices are still rising quickly for millions of people struggling to keep food on the table, making it all the more important for supermarkets to do all they can to help people grappling with the cost of living.
“The CMA recently agreed with Which? that grocery pricing can be unclear, so supermarkets must act immediately to make it easier for shoppers to compare prices, while the government must fulfill its promise to close the loopholes that are making it too easy for supermarkets to confuse shoppers.
“Supermarkets must also take action to help people who rely on more expensive convenience stores by ensuring they stock a range of budget products that support a healthy diet, as Which? research has found these items are rarely, if ever, on sale in smaller branches.”