Rocio Concha, Which? Director of Policy and Advocacy, said:
“Our research has repeatedly exposed scam ads on Google that can have devastating financial and emotional consequences for victims – so it’s good that Google is recognising that it must take far greater responsibility for fraudulent adverts that lead to financial scams. Google must now introduce this measure without delay.
“The success of these changes will be judged by whether they stem the tide of scam adverts and will depend on Google effectively enforcing its policies to prevent fraudsters from luring in victims on its platform.
“To ensure the right protections are put in place for consumers, the government must urgently give online platforms, including search engines and social media companies, a legal responsibility to prevent, identify and remove fake and fraudulent content on their sites.”