Rocio Concha, Which? Director of Policy and Advocacy, said:
“With food prices still very high, millions of desperate parents and people on low incomes have no choice but to resort to more extreme measures such as skipping meals in order to provide for their loved ones.
“Supermarkets should make it easier for people by urgently committing to stocking essential budget ranges in all their stores, particularly in areas where people are most in need. Clearer pricing is also vital in enabling shoppers to compare prices and find the best value products, so it’s good to see the government committing to reviewing pricing rules, but this must be undertaken quickly.”