Caroline Normand, Which? Director of Advocacy, said:
“We know that many UK households can end up paying over the odds for their broadband if they stay on the same tariff for too long, so action from regulators and the industry to help these customers is a step in the right direction.
“Ofcom will need to closely monitor and report on how the voluntary commitments that providers make are working and ensure that this is encouraging customers to contact their supplier or switch in order to save money, especially as often a faster service is available at a lower price.
“These changes won’t happen overnight so if you are unhappy with your internet service or you think you could be paying too much, you should still look for a better deal – as this could save you hundreds of pounds a year.”
Which? supports Ofcom’s Boost Your Broadband campaign which helps consumers get the best from their broadband and find out if they could get a faster connection without paying more.
Customers looking for cheaper broadband can compare deals with Which? Switch Broadband, a transparent and impartial way to compare tariffs and find the best broadband supplier.