Sarah Threadgould, Which? Chief Customer Officer, said:
“Unclear and confusing information about broadband speeds has been an issue for consumers for far too long – so we’re glad these measures are being introduced.
“Providers should immediately adopt these changes to ensure that customers clearly understand the minimum speeds to expect when they sign up and have the right to walk away if that provider fails to deliver.”
“We will be keeping a close eye to make sure the voluntary code is working for consumers; if not, Ofcom will need to step in and take stronger action.”