Rocio Concha, Which? Director of Policy and Advocacy, said:
“It’s good to see Sainsbury’s focussing their intentions on expanding their budget range, however the grocer has hundreds of smaller Local branches and people on low incomes who rely on those stores will want to know if they will have access to this new budget range. Which? research has shown that essential range items are rarely, if ever, stocked in these convenience stores.
“All supermarkets should make it easier for people by urgently committing to stocking essential budget ranges in all their stores, particularly in areas where people are most in need. Clearer pricing is also vital in enabling shoppers to compare prices and find the best value products.”