Which? response to Tesco being fined over its special offer strawberries claim

In response to Tesco being fined over its special offer strawberries claim, Which? executive director, Richard Lloyd, said:

“It’s unacceptable that shoppers are misled into thinking they’re getting a good deal with a special offer when that might not be the case. Tesco’s hefty fine sends a clear signal to supermarkets to play fair and make sure that their special offers really are special.”

Notes for editors: Which? supplied evidence to Birmingham Trading Standards on this specific case following our investigation in to supermarket special offers in Nov 2011

Statement: , ,