Sue Davies, Head of Consumer Protection, Which?, said:
“We welcome the government’s unequivocal commitment to maintaining high standards and consumer protections in its trade deal negotiations with the US. It is now crucial that this vision becomes a reality.
“While there are huge potential benefits to be gained for the UK from a trade deal with the US, the government must make good on its promises to consumers – which means no agreement that could allow food or goods produced to inferior standards to enter the UK and no dilution of core consumer rights.
“The UK should be a global champion for consumers in trade deals and this is a positive start, although the real test will be what is agreed in the deal itself.”