Which? response to the SSE price hike announcement

Alex Neill, Which? Managing Director of Home Products and Services, said:

“This latest price hike is another slap in the face for energy customers who are already feeling the pinch and can’t see any real difference in the service they’re receiving.

“We would urge the nine million customers affected by the Big Six price hikes to take back the power by switching to a better deal, as they could save up to £400 a year.”


  • Customers looking for cheaper energy deals can compare deals with Which? Switch, a transparent and impartial way to compare energy tariffs and find the best gas and electricity supplier.
  • Savings based on a dual-fuel tariff available in all regions of England, Scotland and Wales for an average user (using Ofgem averages of 3,100kWh of electricity and 12,000kWh of gas per year), paying by monthly direct debit, with paperless bills. Data is from Energylinx. Prices given are averages across regions, are rounded to the nearest whole pound and correct on 29 May 2018.