Anabel Hoult, Which? Chief Executive, said:
“It’s great news that the government has listened to the stories we have shared from scam victims and from the huge range of organisations that have been pushing for this change. This could make a huge difference to stemming the tide of fake and fraudulent ads on social media and search engines which cause devastating financial and emotional harm to innocent victims.
“The Online Safety Bill must now ensure that the regulator has the support and resources it needs to hold companies to account and take strong enforcement action where necessary, so that fraudsters are prevented from using adverts to lure unsuspecting victims.”