Caroline Normand, Which? Director of Policy said:
“Consumers have told us they feel disempowered and can’t always trust how their personal data is being used, so action to address the gaps and shortcomings in the regulation of the internet is badly needed.
“The report reinforces the urgent need for an investigation into digital advertising to ensure consumer data is being used in a fair and transparent way as tech firms like Facebook and Google increase their stranglehold on the market.”
Notes to editors:
Which?’s ‘Control, Alt or Delete? The Future of Consumer Data’ report can be found here: https://www.which.co.uk/policy/digitisation/2659/control-alt-or-delete-the-future-of-consumer-data-main-report