In response to the supermarkets’ Christmas profits results announcements,
Which? executive director Richard Lloyd said:
“While this Christmas boost to supermarkets sales is good for business, it’s important to remember that many households are feeling the pinch, with 41 per cent of people planning to cut back on food and groceries in the coming months.
“Rising food prices remain one of consumers top financial concerns so we want retailers to make a firm commitment to treating their customers fairly by scrapping misleading price promotions and introducing clear, consistent unit pricing so busy shoppers can easily spot the real bargains.”